40 Under Forty Awards


Larose, Ashley (34)

Larose, Ashley (34)

Ashley has a master’s degree in biology, and is a proud graduate of the Northern Leadership Program. She has held several different positions at Science North. As the current director of customer relations and business development, Ashley leads a team that is passionate about providing great service and supporting Science North’s mission to be the leader among science centres.

Q: What’s the number one thing you are working toward that you haven’t yet accomplished?
A: There are so many! An easy one to choose would be to see (and to show our son) as much of the world as possible; and more specifically to set foot on all seven continents. Travel allows us to not only better understand other cultures and perspectives; but also to learn that though we may be different, we are all connected.

Q: What is the biggest obstacle you’ve overcome?
A: As with most professionals who are passionate about our careers, I can definitely say that I have struggled to find a balance between family, work and life. I’ve had to learn that achieving balance doesn’t mean being successful at everything all the time. Sometimes it means asking for help, practising self-compassion and fostering resilience.

Q: What are 3 things you can’t live without?
A: My iPhone (for photos and to stay connected!), good coffee, and the CBC

Q: What would be the theme song of your life?
A: Without question, it would be Journey’s “Don’t Stop Believin’.” I AM just a “small town girl,” and while I don’t think we’re “livin’ in a lonely world,” I always make sure I “don’t stop believin’!” (Bonus: it has a great air guitar solo!)

Q: What is the most rewarding part of your job?
A: I have to say that the best part of working not only at Science North, but in the science centre industry as a whole, is the people I get to work with, both at here at home and around the world. This industry is filled with talented, creative people who are passionate about visitor experiences and science education. We are all working to give our visitors awesome experiences and are continuously learning from one another.