40 Under Forty Awards


Catherwood, Ali (32)

Catherwood, Ali (32)

Ali is the owner/director of Dance Evolution. She is in her 10th season of running the business and feels lucky to be able to mix her passion and career
together. Ali has been recognized for her leadership in positive body image and age-appropriate dance education. She has been recognized as a Young Professional of the Year by the YPA, presented with a New Venture of the Year Award by the Chamber of Commerce, and named a Woman of Distinction by the YWCA. She is honoured to be recognized as one of Sudbury’s 40 Under Forty and would like to congratulate all the other winners recognized this year.

Q: What’s the number one thing you are working toward that you haven’t yet accomplished?
A: I’ve always said to myself that I would never stop learning. Whether it be dance or business, I will always continue my education.

Q: What is the biggest obstacle you’ve overcome?
A: I opened my business in 2008 during a recession. Being only 23 years old, I had a lot of work to do in order to gain my clients’ trust. I was young and, truthfully, I had no clue what I was getting into. With a lot of long hours, hard work and advice from other business people in the community, I was able to grow my business from 100 students to almost 600 today.

Q: What are 3 things you can’t live without?
A: My wonderful family here and from New Zealand, my friends and my camp. The best is when I have all three things together!

Q: What would be the theme song of your life?
A: This is a hard question for a dance teacher, so I went onto my iTunes and checked which song I’ve played the most. It’s “Pliés-Ballet for Kids.” Seems about right.

Q: What is the most rewarding part of your job?
A: The most rewarding part of my job is being able to use the art of dance to help the community through various charity events and fundraisers. The dancers enjoy helping the community just as much or more than going to dance competitions. They learn at a young age the importance of community involvement which follows them into adulthood.